When the time comes to sell your home, and you're interviewing realtors, the number one question you should ask is how they plan to advertise your property. While you may believe that all homes are advertised similarly, nothing could be further from the truth. Realtors and real estate agents are often independent contractors who make their own choices about advertising properties they have listed for sale. As independent business owners, realtors often have to pay for their advertising efforts, which sometimes affects how they advertise.
When inquiring about realtor services, ask a realtor to tell you their plans for advertising your listing and then listen carefully to the answers:
More Advertising Reach Is Always Better
When it comes to advertising, more is always better. Not only do you need a lot of advertising, but you also need targeted advertising. You want the advertisements for your home for sale to be seen by as many potential buyers as possible. And you want those buyers to be qualified and interested in purchasing your home.
Multiple targeted advertising streams are the best way to reach as many potential buyers as possible. These streams might include:
- Print advertising
- online advertising
- social media
- MLS listings
- Listings on the realtor's website
Professional Photographs and Drone Footage Are Preferrable in Today's Market
Not only are the advertising locations essential, but also the media used in those advertisements. For example, will your realtor take quick still shots of your property with a cell phone? Will there be professional photographs of your home taken? Will drone footage be taken of the property? As you can imagine, a home that has professional photographs and beautiful drone footage will have a lot easier time selling than one with quick photos taken with a cell phone.
After interviewing the realtor, look up their other listings online and look at the quality of their media and sales listings.
Utilization of Currently Popular Social Media Platforms
Social media is a powerful way to influence your future home sale. With so many people utilizing social media to communicate with each other and share ideas, it is vital that your home listing is advertised on various platforms. This gets as many eyes on your listing as possible.
While few realtors utilize all social media platforms, at a minimum, your home listing should be placed on a few different social media platforms.
To see what a Realtor's listings look like and ensure they are actively listing on social media, ask for some links to current listings. After your meeting is over, make sure you check them out.
For more info, contact a local company like Dixon Team Keller Williams.
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